AMR // Bakermat // More Information

http://www.soulmax-agency.nl/news/130/52/Bakermat/d,artist.html

Bakermat, an alias for young dutch producer Lodewijk Fluttert, had a quick rise. In just three months he gained a lot of views, likes and followers with his productions. He allways had an obsession with music, in many genres. The young Bakermat was into jazz and blues at a young age and discovered house music when he was around 12. By fanatically listening to every track that was posted on blogspots he soon had a huge library built up. At the age of 18, he went to the University of Utrecht to study Psychology and to finally live on his own with other students. It was Utrecht that made him discover deep house and producing.
He started practising a lot with production and deejaying an quickly developed a sound of his own. His sound, deep house with jazz and soul influences, started to get a lot of attention in this short time. He went from being an ordinary student with no musical network at all to a producer with labels and agencys knocking on his door. In september Bakermat singed a contract with agency Soulmax, knowing that they will bring him to the next level. With a lot of future gigs allready planned. His sets are filled with joy and happines, and always melodic. Saxophones, flutes, trumpets, bakermat tries to use them a lot because it’s the combination of these jazz instruments with deep house music that make bakermat’s style unique. Still growing as an artist, bakermat had a release in August on Delicieuse Records where he released the “Vandaag EP” consisting of the tracks Vandaag and Zomer (DM mix). Some other tracks that are received succesfully are “Uitzicht”, “Black Cat John Brown” and “Strandfeest”. He is currently working on productions with other artists as well like Arjuna Schiks, Tonique etc. A lot of work in progress is ready to be released and the gigs are lined up, growth is what matters!

Dieline // L'Oreal Proffessional Packaging

http://www.thedieline.com/blog/2012/10/30/loreal-professionnel-texture-expert.html

Dieline // Perfume Packaging

http://www.thedieline.com/blog/2012/11/5/six-scents-characters.html

Dieline // Functional Food Packaging

http://www.thedieline.com/blog/2012/11/12/trafiq.html

Dieline Packaging //

Yahoo Mail

This is one of the main sections of Yahoo, I will be highlighting their organised, smart display, and highlighting the 'non clutter' aspect of the chat / messenger meaning it is accessibly anywhere you go, and especially at school or at work when you don't want a pop up icon to take up space on your screen or phone. It is safe and easy to use with unlimited email storage space. 

I will be keeping it the colour of this purple because of it being the main part of yahoo, and I want it to be similar colour to the logo. 

Yahoo Answers

I am trying to think of a range of situations that the target audience would need to use Yahoo!Answers...for this I am looking through the most popular, recently searched answers and seeing which ones are appropriate for my target audience and how I can relate these to situations where Yahoo is the only thing to use...

Here are the range of categories that Yahoo!Answers covers

http://answers.yahoo.com/;_ylt=AsBrWp6WDz4IU0bOhiLm8Rvj1KIX;_ylv=3?link=popular#yan-questions

One point I found out when I was researching reasons why Yahoo (more particularly Yahoo answers) are better to use, is because a person can log on and ask questions that can sometimes be embarrassed about or just want to know the answer, without having to do this face to face. It is network of anonymous questions and answers. It takes a lot of couridge to go and have to ask a person face to face about something that you are either worried or embarrased about, but with Yahoo answers, this element is taken out of problem. This is something that is very relevant to teenagers. In many teenage magazines there is a problem and answer section where people have written in. Although there are names and ages underneath, people can chose to remain anonymous...this is the line that I am going to follow for this section. Anonymous infomration and help about questions about growing up and being a teenager; about love, relationships, health, fashion, right, wrong etc. Furthermore, it could be an answer to a school related topic, something about how to help understand a topic, theory or problem. People do not always reach out and talk to staff about not understanding, many chose to struggle alone beacuse they feel it easier...this is where Yahoo answers can also come into play.

The phrase 'teenage rebellion years'...Yahoo also has a section on family relationships...

Video on Yahoo Vs Google

http://videos.webpronews.com/2007/08/yahoo-outscores-google-in-survey/

Why people still use Yahoo...

I need to find the difference between Google and Yahoo. They are two of the largest search engines but they are very different. I found this response when I was researching the reason on Google which I also agree with.

http://forums.digitalpoint.com/showthread.php?t=440349

"Interesting to see other people's views "

Yahoo is much less spammy than Google.

Yahoo!) as their homepage where they have easy 1-click access to daily essentials.



Yahoo Answers are used by many people, you can type in a question and you get a variation of responses from other Yahoo users, they are personal experiences and responses, not a range of links that have the key words you typed into the search Engine...like Google.

The positive difference of Yahoo is that it is personal, believable and closer connected. Personal experiences are can be more influential that a website on the topic you are searching, because who knows if the website you find is believable / trustworthy, however if you are provided with a series of responses from other people which have a general answer or even two sides of opinions, you are provided with a bigger picture which can help it being unbiased and more trustworthy.

This is only for the Answers part of Yahoo, I still need to find out more to make this the basis of my strapline / concept.

Yahoo Reserach // Advertising

I took a couple of books out of the library to make a start on strap lines and how they are incorporated into advertising campaigns.

I have found this link with all the past major company straplines / slogans

http://www.adslogans.co.uk/hof/hofindx3.html

ADVERTISING - New Techniques for Visual Seduction Uwe Stoklossa, Edited by Thomas Rempen

A few lines from the opening of the book that I thought are important;

Secret seducers are what we cause visual wizards that work in ad agencies...the ideas are developed consciouly and articstically with a view to earning a tiny, inaudble, intimate and admiring round of applause. This is the art which can make advertising so enjoyable, attractive and successful. Sometimes its just workds that makes us feel cheerful, alert, or curious, and tomestimes it's pictures, or it can even be the inexplicaby dyamisn of word and picture compbined, forming a contex that takes  you by surprise. There's a puzzle that needs to be solved, its the second glance that solves the riddle.

If a design is to grab people's attetinon, it must offer something really extrodinary


CREATIVE ADVERTISING - Ideas and Techniques from the World's Best Campaigns, Thames & Hudson


Book Reserach 2

It was this photo which gave me an idea which I have written on my design context blog. It does involve the project being quite photography based but I can do that around Leeds tomorrow (if I get it sorted what I need to take, and London on Thursday or Friday).

The idea was about finding situations where Yahoo woudl be needed and then place some form of the yahoo logo or app logo in the place of what it is. I for this Idea I would need to carefully map out the situations I would need.
I could also develop these photographs on and outline them so there was an exact style to the advert campaign that viewers would be able to identity with Yahoo. I could also put a colour mask (the colour of Yahoo) over the photographs or make them monochrome with the purple as the spot colour in the picture, on the lines of the red dress photo below.

and this photograph which I found on Google. 

I could place the Yahoo logo within an icon similar to this, pinpointing the place / time where the target audience would need Yahoo...as part of their daily routine. Think Yahoo! The idea of this would then to be that if they were then in a situation where they needed information, they would reflect back to the advert and think Yahoo. 

Monochrome photograph with highlighted colour - I would use the purple of the Yahoo. 

Report // Teenages and the Internet

http://blog.nielsen.com/nielsenwire/reports/nielsen_howteensusemedia_june09.pdf

Gaming

Teens account for just 23% of the

console audience and less than 10% of PC game minutes

Daily average time of 25 mins

Target Audience // What teenagers use the internet for

http://www.delib.net/dblog/how-teenagers-use-the-internet/

Odd one this, Morgan Stanley recently took on a 15 year old intern named Matthew Robson, and asked him to write them a briefing paper on how teenagers use different media. It’s ‘shaken the city’ apparently, a location you would have thought would have been reasonably difficult to surprise by now given recent economic events, but no matter.

In a nutshell, he reported that teenagers don’t listen to the radio much or buy many newspapers, but they do like the internet, listen to music, go to the cinema and play computer games. Cutting edge stuff I’m sure you’ll agree.

Seriously though, there are some interesting thoughts in it, you can read the full report here, although the research methodology seems unclear from the Guardian article. Is it desk by research from many sources, or just the views of one 15 year old?

Assuming it’s just the latter, we got our own 16 year old Delib Wunderkind Jo Hemmingway to give her own critique of what Matthew put together for Morgan Stanley.

My thoughts are it’s generally pretty good, I was actually surprised because I expect these things to be genuinely quite rubbish, and the whole article made me point and laugh in typical Jo fashion – “IT”S SO TRUE!”. If I haven’t nitpicked it below than they’ve pretty much got it spot on.

A few points though:

- More teenagers use Spotify rather than Last.fm.

- PC gaming is coming back with Sims 3, I’ll admit the Wii and XBOX are killing PC games and pirating a game isn’t “relatively easy” – most teenagers would buy a PC game, only a very small percentage can use torrents, ISOs, etc…

- Most teenagers have not signed up for Twitter, they would’ve heard of it in passing but are not clued up on what it’s purpose it. AND NO ONE USES TEXTING TO UPDATE THEIR TWITTER…you can happily do it from your PC/at school/mobile internet/iPhone etc.

- For eBaying, a lot of teenagers have debit cards (not credit cards obvs, cos that’s illegal) but you can still sign up for Paypal using a debit card, which you can get from about 13. Ebay’s T&Cs actually say it’s illegal for anyone under 18 to use the service, so make of that what you will, but I’m sure the reason why a lot of kids don’t use eBay is down to worried parents (phishing for passwords, overspending, endless parcels through door etc)

- I’m sure this “most teenagers have never bought a CD” statistic is utter rubbish, in the last few years maybe but at some point in their life they would’ve.

- I don’t know what they mean by ‘filesharing’ sites, but the most popular medium is still Limewire, throw BitTorrent at them and they won’t have a clue. (Most have heard of Pirate Bay now though mind, and know it’s a website…and not much else).

- This whole idea of downloading a song, and then continuing to stream it is barbaric…surely a streamed file is lesser quality than a download?

- I don’t think anyone buys pirated DVDs anymore…I don’t even know where to buy them! If you know how, you’d torrent the cam version, or just go see it. I think if teens want to go see a film, they’d just go see it. Price isn’t THAT big of an issue, but I remember seeing more films when I was in early-teens than at present (It was “I CAN GO SEE A 12A UNACCOMPANIED I’M SO COOL” ahem)

- Teens don’t care that much about viruses really, we all have anti-virus software. And what we don’t know is on our machines can’t hurt us…right?

- Sony Ericsson? Really? I don’t think there’s any make specifically anymore, I know the Nokia N and E ranges are making a comeback, but basically anything that’s got some kind of touch capabilities is a winner (and that isn’t LG…)

- I think there’s more contract phones than pay as you go (PAYG). A lot of parents pay their child’s contract, saying “well, at least you won’t run out of credit during an emergency” kinda thing. And at my age, most teens will earn around £100/month doing a weekend job, so £20/month for a phone isn’t that bad.

- Wifi isn’t that big a deal with teens and phones, a lot of contract phones have good/unlimited data plans, but no-one really IMs on their phone. Sending songs via Bluetooth is kinda dying…most people will just get it themselves, it’s a hassle putting it back on the PC really.

- If you’re on contract, you just get a new phone when your contract renews…simple. On PAYG it’s probably once every two-years, but my friends break their phones about once every year so y’know..

- I don’t think that many people have HD screens…well, I don’t. Not really sure about that (I’d like to think they don’t!). I’m going to accept the point made about Macs, through gritted teeth…

- I’m sure the Wii is popular due to Wii Fit, and the idea of computer game + activity = not to fat nerdy child. I don’t know, I don’t have one. But I don’t think there are very many violent/bloody games like there are other consoles

So there you go, I generally enjoyed this guy’s research, and I want to meet him and give him a hug.

Consensus of a sort then! One thing this report and Jo’s response brings up once again though is the importance of finding out from young people what they do and don’t do before starting to consult with them; letting them design the consultation process in many ways. For all the different experts out there, the only people who can truly tell you what young people think and the methods they want to us to be involved are young people themselves.

Target Audience // What teenagers use the internet for

http://wiki.answers.com/Q/Why_do_teenagers_use_the_internet

I myself am a teenager, and i use the internet a lot. 
Teens use the internet to talk to their friends on social sites (like twitter, myspace and piczo), play online games, access information for school work (or even interests) and a number of other things. 

Adults often hear from the media that the majority of teenagers get on the internet and talk to strangers and send viruses etc. That's not true. That's not even a generalisation. Teens sometimes find it easier to talk to a friend/ person on the computer because you cant see expression or tone of voice and you have more time to think about what you will say . 
So to sum up, teenagers use it for a huge number of things including; socialising (on social sites), games and information.

Target Audience // Interests

http://uk.reuters.com/article/2007/07/10/life-usa-news-teenagers-dc-idUKN1036737320070710

(Reuters) - War and politics are largely ignored by American teenagers, according to a Harvard University study released on Tuesday, which found that 60 percent of them pay little attention to daily news.

Researchers interviewed 1,800 people between January and March and found that 28 percent of Americans between the ages of 12 and 17 said they pay almost no attention to news every day. Another 32 percent said they pay only casual attention to one news source a day.

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"News is not something that gets a lot of time or attention or interest from teens," said Thomas Patterson, a professor of government and the press at Harvard's John F. Kennedy School of Government.

Among people aged 18 to 30, the poll found 48 percent said they are inattentive to daily news. Only 23 percent of older Americans said they largely ignore news.

In general, soft stories about celebrities interest young people more than hard news stories like congressional votes or developments in Iraq.

One reason teenagers may pay less attention to news than older Americans is only one in 20 young people rely heavily on a daily newspaper, according to the survey, which had a margin of error of 2 percent to 3 percent.

The poll was released amid tough times for many American newspapers, with falling readership and advertising revenue.

Even the Internet, the preferred way for teenagers and young adults to get news, is not stimulating interest in current affairs, Patterson said. Internet-based news, receives about the same attention from older adults as it does from younger ones, the survey found.

"It is hard to pick up a newspaper and ignore that there is a front page, but with the Internet it is easy to play games or conduct a search without seeing news," said Patterson.

"On the Internet you have to make a deliberate choice to go somewhere and we are finding that young people are not making an appointment with news."

Teenagers and young adults are twice as likely to watch television for their daily news, relying largely on the same types of outlets as older Americans, the survey found. The only difference is that older Americans are twice as likely to watch television news regularly.

Yahoo // Article 4 // Google Lists Yahoo & Microsoft as main competitor

http://www.guardian.co.uk/technology/blog/2004/apr/29/googlelistsmi

Google's SEC filing includes the following two paragraphs:

We face significant competition from Microsoft and Yahoo

We face formidable competition in every aspect of our business, and particularly from other companies that seek to connect people with information on the web and provide them with relevant advertising. Currently, we consider our primary competitors to be Microsoft and Yahoo. Microsoft has announced plans to develop a new web search technology that may make web search a more integrated part of the Windows operating system. We expect that Microsoft will increasingly use its financial and engineering resources to compete with us. Yahoo has become an increasingly significant competitor, having acquired Overture Services, which offers Internet advertising solutions that compete with our AdWords and AdSense programs, as well as the Inktomi, AltaVista and AllTheWeb search engines. Since June 2000, Yahoo has used, to varying degrees, our web search technology on its web site to provide web search services to its users. We have notified Yahoo of our election to terminate our agreement, effective July 2004. This agreement with Yahoo accounted for less than 3% of our net revenues for the year ended December 31, 2003 and less than 3% for the three months ended March 31, 2004.

Both Microsoft and Yahoo have more employees than we do (in Microsoft's case, currently more than 20 times as many). Microsoft also has significantly more cash resources than we do. Both of these companies also have longer operating histories and more established relationships with customers. They can use their experience and resources against us in a variety of competitive ways, including by making acquisitions, investing more aggressively in research and development and competing more aggressively for advertisers and web sites. Microsoft and Yahoo also may have a greater ability to attract and retain users than we do because they operate Internet portals with a broad range of products and services. If Microsoft or Yahoo are successful in providing similar or better web search results compared to ours or leverage their platforms to make their web search services easier to access than ours, we could experience a significant decline in user traffic. Any such decline in traffic could negatively affect our net revenues.

Comment: sounds pretty much like my Online cover story Google fights for top spot from October 30. This was the piece where Jim Pitkow of Moreover told me: "The only thing that Google really lacks is email." "Does that mean we can expect Page and Brin to launch an email service?", I asked. "It's a pretty good bet that they will," he replied, "because of the advertising potential. An email service is a great place to post ads: that's why email is still free."

Yahoo // Article 3

Yahoo CEO Carol Bartz has admitted that Facebook could one day become Yahoo's number one competitor, according to USA Today. When asked what company was Yahoo's single biggest competitor, Bartz replied: "Facebook — not today, but they could be. If they keep going, they will have the vault of information on everybody in the world, and that’s valuable." When asked whether Facebook was valuable to the point of scary, she said: "Yes, creepy. I don't care to find an old boyfriend. One time, just to see if they got fat and bald, but then leave me alone. But I'm old."

The comments are from the USA Today CEO Forum in Atlanta, which happened over a week ago, but they were only published today on the newspaper's website. The Q&A was "edited for length and clarity," so unfortunately we don't know if there was any relevant context to the questions.

Google CEO Eric Schmidt was recently asked a similar question, but he said that neither Facebook nor Apple were Google's biggest competition. Instead, he said it was Bing. Of course, Yahoo is now powered by Bing so of course Microsoft is more friend than foe. Still, it's interesting to see that Google completely denies Facebook being a competitor while Yahoo says that it will be one day.

Yahoo // Article 2

http://www.eweek.com/c/a/Search-Engines/Microsoft-Yahoo-Still-Search-Competitors-According-to-Yahoo-706078

Microsoft and Yahoo may have signed a 10-year agreement that has Bing powering search on Yahoo sites, but Yahoo still insists that its online partner remains a competitor in the U.S. search arena. As Yahoo rolled out several new features for its key products on Aug. 24, its executives suggested the company's focus is now on their Web sites' front-end experience, even with Bing taking over search-engine duties.

Despite a 10-year agreement that has Microsoft's Bing powering search on Yahoo's sites, Yahoo evidently still sees its online partner as a competitor. In an Aug. 24 press conference, Yahoo executives revealed several new upgrades to its key products, while also suggesting that Yahoo will continue to duel heartily against both Microsoft and Google to pull eyeballs to its sites.    

"The agreement calls for Microsoft to supply us with algorithmic search results, images and video," Prabhakar Raghavan, senior vice president of Yahoo's Labs and Search Strategy, said during the press conference. "We will be free to innovate on top of that layer." 

Raghavan suggested that Yahoo will no longer fight what he termed "the megawatt war," with search engines chewing through billions of Web pages in order to spit results back to the end-user, and will instead focus on providing a front-end experience different from that offered by either Microsoft or Google. 

To that end, Yahoo plans on integrating several new features into its user experience, including upgrades to Yahoo Search, Yahoo Messenger and Yahoo Mail. The evident hope is that those front-end applications will compel users to choose Yahoo over Bing or Google, whose homepages emphasize search over applications such as email.   

Besides a new three-column layout that mirrors the Yahoo homepage, Yahoo's new search page integrates results from YouTube, Yelp and other sites; searching for people will pull results from Facebook, LinkedIn, Twitter, FriendFeed and other social-networking sites. Despite the Microsoft deal, Yahoo signaled during the press conference that it fully intends to continue devoting resources to its front-end search experience. 

Yahoo's insistence that it remains competitive comes after weeks of speculation that the Microsoft agreement would mean the end of Yahoo as a viable search competitor. Analysts have also suggested that, despite the combined scale of Microsoft-Yahoo search, the companies could still have a hard time presenting a viable threat to Google's market share.

Under the terms of the agreement, officially inked on July 29, Microsoft Bing will power Yahoo's search engine while Yahoo takes on worldwide sales duties for both companies' search advertisers. The deal was widely seen as an attempt by both companies to counter the rising dominance of Google, which holds a 65 percent share of the U.S. search-engine market. 

Combined, Bing and Yahoo will hold close to 30 percent of that market. Microsoft has suggested that, by incorporating Yahoo's user base, Bing will now be able to utilize more user-generated data in refining search results. One key part of the deal had Yahoo "owning" the user experience on its sites, including search - an aspect the company has seized upon to suggest that it remains competitive. 

Yahoo also has a potential backdoor escape from the Microsoft deal: a contract provision stating that, if Google's RPS (revenue-per-search) query rate is higher than Microsoft's and Yahoo's combined RPS rates, then Yahoo can terminate the agreement. Five years into the deal, Yahoo can terminate if Yahoo's RPS rate in the United States is less than a percentage of Google's estimated RPS on a 12-month average. Microsoft will also pay $150 million to Yahoo over the first three years of the agreement, and hire over 400 Yahoo employees.

Facebook's Website

Facebook is another of Yahoos main competitors and it is much more popular, especially with the target audience of the brief. Facebook is a social networking site that incorporates music, fan pages, followers, games, event promotion, apps, chat, it keeps everyone connected and in the know of what is going on, the gossip, and what people have been doing and who with. I want to incorporate some of the elements of Facebook into Yahoo. Facebook is addictive and there are new bits of information pictures etc uploaded every minute, the updates are contant making the users wanting to return and make it part of their daily routine.

Google's Website

Google is on of Yahoo's main competitors. I personally much prefer Google because it is cleaner, simpler and smarter and all the main icons / pages are shown clearly, and all the less important but still used icons are shown in a separate tab so the page doesn't become too cluttered.

All the icons are shown on a different page. They are set out cleanly and are a good size in comparison to Yahoo's icons. These also have a main style and use the colours of the google rather than having too many colours. 

The entertainment page / music / vidoe are layed out the clearly and have a general style so it is easy to use. It is a cleaner less complicated verson of Itunes.