Tuesday, 27 November 2012
Wednesday, 21 November 2012
Yahoo Mail
This is one of the main sections of Yahoo, I will be highlighting their organised, smart display, and highlighting the 'non clutter' aspect of the chat / messenger meaning it is accessibly anywhere you go, and especially at school or at work when you don't want a pop up icon to take up space on your screen or phone. It is safe and easy to use with unlimited email storage space.
I will be keeping it the colour of this purple because of it being the main part of yahoo, and I want it to be similar colour to the logo.
Yahoo Answers
I am trying to think of a range of situations that the target audience would need to use Yahoo!Answers...for this I am looking through the most popular, recently searched answers and seeing which ones are appropriate for my target audience and how I can relate these to situations where Yahoo is the only thing to use...
Here are the range of categories that Yahoo!Answers covers
http://answers.yahoo.com/;_ylt=AsBrWp6WDz4IU0bOhiLm8Rvj1KIX;_ylv=3?link=popular#yan-questions
One point I found out when I was researching reasons why Yahoo (more particularly Yahoo answers) are better to use, is because a person can log on and ask questions that can sometimes be embarrassed about or just want to know the answer, without having to do this face to face. It is network of anonymous questions and answers. It takes a lot of couridge to go and have to ask a person face to face about something that you are either worried or embarrased about, but with Yahoo answers, this element is taken out of problem. This is something that is very relevant to teenagers. In many teenage magazines there is a problem and answer section where people have written in. Although there are names and ages underneath, people can chose to remain anonymous...this is the line that I am going to follow for this section. Anonymous infomration and help about questions about growing up and being a teenager; about love, relationships, health, fashion, right, wrong etc. Furthermore, it could be an answer to a school related topic, something about how to help understand a topic, theory or problem. People do not always reach out and talk to staff about not understanding, many chose to struggle alone beacuse they feel it easier...this is where Yahoo answers can also come into play.
Here are the range of categories that Yahoo!Answers covers
http://answers.yahoo.com/;_ylt=AsBrWp6WDz4IU0bOhiLm8Rvj1KIX;_ylv=3?link=popular#yan-questions
One point I found out when I was researching reasons why Yahoo (more particularly Yahoo answers) are better to use, is because a person can log on and ask questions that can sometimes be embarrassed about or just want to know the answer, without having to do this face to face. It is network of anonymous questions and answers. It takes a lot of couridge to go and have to ask a person face to face about something that you are either worried or embarrased about, but with Yahoo answers, this element is taken out of problem. This is something that is very relevant to teenagers. In many teenage magazines there is a problem and answer section where people have written in. Although there are names and ages underneath, people can chose to remain anonymous...this is the line that I am going to follow for this section. Anonymous infomration and help about questions about growing up and being a teenager; about love, relationships, health, fashion, right, wrong etc. Furthermore, it could be an answer to a school related topic, something about how to help understand a topic, theory or problem. People do not always reach out and talk to staff about not understanding, many chose to struggle alone beacuse they feel it easier...this is where Yahoo answers can also come into play.
The phrase 'teenage rebellion years'...Yahoo also has a section on family relationships...
Tuesday, 20 November 2012
Why people still use Yahoo...
I need to find the difference between Google and Yahoo. They are two of the largest search engines but they are very different. I found this response when I was researching the reason on Google which I also agree with.
http://forums.digitalpoint.com/showthread.php?t=440349
"Interesting to see other people's views "
Yahoo is much less spammy than Google.
Yahoo!) as their homepage where they have easy 1-click access to daily essentials.
Yahoo Answers are used by many people, you can type in a question and you get a variation of responses from other Yahoo users, they are personal experiences and responses, not a range of links that have the key words you typed into the search Engine...like Google.
The positive difference of Yahoo is that it is personal, believable and closer connected. Personal experiences are can be more influential that a website on the topic you are searching, because who knows if the website you find is believable / trustworthy, however if you are provided with a series of responses from other people which have a general answer or even two sides of opinions, you are provided with a bigger picture which can help it being unbiased and more trustworthy.
This is only for the Answers part of Yahoo, I still need to find out more to make this the basis of my strapline / concept.
http://forums.digitalpoint.com/showthread.php?t=440349
"Interesting to see other people's views "
Yahoo is much less spammy than Google.
Yahoo!) as their homepage where they have easy 1-click access to daily essentials.
Yahoo Answers are used by many people, you can type in a question and you get a variation of responses from other Yahoo users, they are personal experiences and responses, not a range of links that have the key words you typed into the search Engine...like Google.
The positive difference of Yahoo is that it is personal, believable and closer connected. Personal experiences are can be more influential that a website on the topic you are searching, because who knows if the website you find is believable / trustworthy, however if you are provided with a series of responses from other people which have a general answer or even two sides of opinions, you are provided with a bigger picture which can help it being unbiased and more trustworthy.
This is only for the Answers part of Yahoo, I still need to find out more to make this the basis of my strapline / concept.
Yahoo Reserach // Advertising
I took a couple of books out of the library to make a start on strap lines and how they are incorporated into advertising campaigns.
I have found this link with all the past major company straplines / slogans
http://www.adslogans.co.uk/hof/hofindx3.html
ADVERTISING - New Techniques for Visual Seduction Uwe Stoklossa, Edited by Thomas Rempen
A few lines from the opening of the book that I thought are important;
Secret seducers are what we cause visual wizards that work in ad agencies...the ideas are developed consciouly and articstically with a view to earning a tiny, inaudble, intimate and admiring round of applause. This is the art which can make advertising so enjoyable, attractive and successful. Sometimes its just workds that makes us feel cheerful, alert, or curious, and tomestimes it's pictures, or it can even be the inexplicaby dyamisn of word and picture compbined, forming a contex that takes you by surprise. There's a puzzle that needs to be solved, its the second glance that solves the riddle.
If a design is to grab people's attetinon, it must offer something really extrodinary
CREATIVE ADVERTISING - Ideas and Techniques from the World's Best Campaigns, Thames & Hudson
Book Reserach 2
It was this photo which gave me an idea which I have written on my design context blog. It does involve the project being quite photography based but I can do that around Leeds tomorrow (if I get it sorted what I need to take, and London on Thursday or Friday).
The idea was about finding situations where Yahoo woudl be needed and then place some form of the yahoo logo or app logo in the place of what it is. I for this Idea I would need to carefully map out the situations I would need.
I could also develop these photographs on and outline them so there was an exact style to the advert campaign that viewers would be able to identity with Yahoo. I could also put a colour mask (the colour of Yahoo) over the photographs or make them monochrome with the purple as the spot colour in the picture, on the lines of the red dress photo below.
I have found this link with all the past major company straplines / slogans
http://www.adslogans.co.uk/hof/hofindx3.html
ADVERTISING - New Techniques for Visual Seduction Uwe Stoklossa, Edited by Thomas Rempen
A few lines from the opening of the book that I thought are important;
Secret seducers are what we cause visual wizards that work in ad agencies...the ideas are developed consciouly and articstically with a view to earning a tiny, inaudble, intimate and admiring round of applause. This is the art which can make advertising so enjoyable, attractive and successful. Sometimes its just workds that makes us feel cheerful, alert, or curious, and tomestimes it's pictures, or it can even be the inexplicaby dyamisn of word and picture compbined, forming a contex that takes you by surprise. There's a puzzle that needs to be solved, its the second glance that solves the riddle.
If a design is to grab people's attetinon, it must offer something really extrodinary
CREATIVE ADVERTISING - Ideas and Techniques from the World's Best Campaigns, Thames & Hudson
Book Reserach 2
It was this photo which gave me an idea which I have written on my design context blog. It does involve the project being quite photography based but I can do that around Leeds tomorrow (if I get it sorted what I need to take, and London on Thursday or Friday).
The idea was about finding situations where Yahoo woudl be needed and then place some form of the yahoo logo or app logo in the place of what it is. I for this Idea I would need to carefully map out the situations I would need.
I could also develop these photographs on and outline them so there was an exact style to the advert campaign that viewers would be able to identity with Yahoo. I could also put a colour mask (the colour of Yahoo) over the photographs or make them monochrome with the purple as the spot colour in the picture, on the lines of the red dress photo below.
and this photograph which I found on Google.
I could place the Yahoo logo within an icon similar to this, pinpointing the place / time where the target audience would need Yahoo...as part of their daily routine. Think Yahoo! The idea of this would then to be that if they were then in a situation where they needed information, they would reflect back to the advert and think Yahoo.
Monochrome photograph with highlighted colour - I would use the purple of the Yahoo.
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